Florist studio · Columbia Road, London

She’ll keep the card
long after the flowers.

We go to the market before six, pick what’s best that week, and write every card by hand. Then it goes out by bike.

Ferrow · Columbia Road

For Mum.
Same day as last year, only earlier this time.

— J.
Send flowers →
Your dates

We remember,
so you don’t have to.

Tell us a date once: a birthday, an anniversary, a first day somewhere new. A week before, we send you a short note. If you don’t change anything, the flowers go out on the day.

14 MarMum’s birthdayDelivered
2 JunAnniversaryDelivered
19 NovAda, new jobTomorrow
24 DecGrandmaPlanned
This week

No catalogue.
Just the market.

The photo on a flower site is usually from a different season. Ours changes every Monday, and so do the bunches.

This week’s best

Ranunculus, first of the season

All white

Quiet, for a hard week

Something wild

Whatever the market had
How it works

Picked at dawn,
at the door by noon.

i

Tell us the date

And who it’s for. We keep it for next year.

ii

We pick that morning

The best of the market, wrapped in paper. Never plastic.

iii

A card, written by hand

Your words, our pen. Taken over by bike across East London.

Send flowers

One page.
One minute.

For

Ada Lindqvist, Hackney

When

Thursday 19 November, before noon

Flowers

This week’s best

Your card

Go get them. Proud of you.

Send on Thursday

Want it every year? Tick “remember this date” and we’ll ask you a week before.